Front and Center: Color and the Real World

I'm quite fond of this chapter because it gives you a bunch of great theory and information related to color and Web design. It is good stuff that needs to be taken into consideration. If this is all new to you, go ahead and read the chapter again good stuff in here.

But, let's shake things up a bit:

I'd like to offer a number of additional ideas related to color and Web design that you should also consider. They come more from the "real world" than they do the "artsy world" that produced the first part of this chapter.

Take a look at the top five sites on the Internet and see what they have in common yup, simple graphics (maybe 16 colors at the most), a white background, and an easy to read font. Yes, there is a time and a place to be artsy, but there is also a time to get the information to your users quickly and easily. Sometimes Web design is art. Sometimes, it isn't.

Nothing turns off a Web site visitor more than a site that wastes a visitor's time. Do you need millions of colors on a page? Do you really need those background images, multiple images, or huge photos? Is it necessary to have fancy graphics that take forever to load, or would a more simple approach work better? Don't waste your time giving your audience more than they are looking for.

More and more people simply aren't surfing the Internet in color let alone with a color safe palette. Remember that I often surf the Net on a black and white HipTop phone and that a significant number of people need Web pages read to them either by a human or a machine. Not everyone sees the colors you are working so hard to perfect make sure that you have something for them as well.



Special Edition Using Microsoft Office FrontPage 2003
Special Edition Using Microsoft Office FrontPage 2003
ISBN: 0789729547
EAN: 2147483647
Year: 2003
Pages: 443

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