"Persona" is defined as the role that we assume to display our conscious intentions to ourselves or other people. In the world of voice user interfaces, the term "persona" is used as a rough equivalent of "character," as in a character in a book or film. A more satisfying technical definition of "persona" is the standardized mental image of a personality or character that users infer from the application's voice and language choices. For the purposes of the VUI industry, persona is a vehicle by which companies can brand a service or project a particular corporate image via speech. |