Issues CoveredIn This Chapter
Creating a Web site and using e-mail newsletters to market yourself ,as described in Chapter 4, "Effective Web Sites," and Chapter 5,"Online Marketing Techniques," are good ways to promote your services, but don't stop there.Your marketing efforts should also include materials for selling specific properties, and you can use several high-tech methods to do that. Keep in mind that the majority of your marketing materials will be printed documents, such as flyers distributed to other real estate brokerages, left in for-sale signs' document boxes, and distributed at open houses. Most people like having something tangible to examine at their convenience, as well as something that is easily portable and annotated. Plus it requires no special equipment. That's why printed documents are so widely used. But electronic marketing collaterals are a great supplement to these printed materials, especially to serious buyers who want to explore the property more deeply than often can be done with a printed flyer or at a quick open-house visit. Agents who use electronic marketing collaterals also stand out from other agents, making them more memorable to both prospective clients and their existing clients. |