The Tech-Savvy Real Estate Agent


book cover
The Tech-Savvy Real Estate Agent
By Galen Gruman Realtor
...............................................
Publisher: Peachpit Press
Pub Date: March 22, 2006
Print ISBN-10: 0-321-41366-0
Print ISBN-13: 978-0-321-41366-6
Pages: 256
 



Table of Contents  | Index
overview

Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you're like most realtors you've probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You'll learn what technology to use as well as what technology not to use,so that you're certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more.

 

This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments.

 



book cover
The Tech-Savvy Real Estate Agent
By Galen Gruman Realtor
...............................................
Publisher: Peachpit Press
Pub Date: March 22, 2006
Print ISBN-10: 0-321-41366-0
Print ISBN-13: 978-0-321-41366-6
Pages: 256
 



Table of Contents  | Index

   Copyright
   Acknowledgments
   Introduction
      Technical Opportunities in Real Estate
    Part 1:  Creating the Right Work Environment
      Chapter 1.  The Right Office Tools
      Choosing the Right Hardware
      Choosing the Right Software
      Making Your Home Office Safe and Comfortable
      Getting Effective Technical Support
      Chapter 2.  The Right Connections
      Choosing the Right Phones
      Choosing the Right Internet Connections
      Working in Multiple Locations
      Chapter 3.  Working with Electronic Media
      Working with Digital Photography
      Working with Electronic Documents
      Working with Print Layout Tools
      Working with Web Creation Tools
    Part 2:  Marketing Yourself More Effectively
      Chapter 4.  Effective Web Sites
      Setting Up a Web Presence
      Elements of a Good Site
      Chapter 5.  Online Marketing Techniques
      Leading People to Your Site
      Outreach via E-Mail
      Chapter 6.  High-Tech Marketing Collaterals
      A Range of High-Tech Options
      Working with Virtual Tours
      Working with Disc Tours
      Working with Property Web Sites
      Working with Seller Presentations
      Working with Other Options
      Chapter 7.  Managing Marketing Campaigns
      Where Technology Can Help
      Building Contact Lists
      Delivering Campaign Materials
      Evaluating Campaigns' Effectiveness
    Part 3:  Facilitating Your Communications
      Chapter 8.  Managing Your Contacts
      Using Contact Managers and Databases
      Using Communications Services
      Chapter 9.  Communicating Better with Clients
      Where Technology Applies
      Using E-Mail to Stay Close
      Providing Personal Client Web Pages
      Using PDF Files to Deliver Information
      Using MLS and Broker Client-Notification Options
    Part 4:  Marketing Transactions Effectively
      Chapter 10.  Managing Your Tasks and Transactions
      Using Tools to Manage Tasks
      Using Transaction Software
      Creating Digital Transaction Libraries
    Part 5:  Tying It All Together
      Appendix A.  Digital Workflow for Marketing
      Plan the Campaign
      Create and Distribute the Materials
      Evaluate Your Campaign
      Appendix B.  Digital Workflow for Serving Buyers
      Educate the Buyer
      Communicate Better
      Manage the Transaction
      Appendix C.  Digital Workflow for Serving Sellers
      Educate the Seller
      Communicate Better
      Manage the Transaction
      Appendix D.  Defining Terms
      Appendix E.  The CD
      Folder contents
      How to Use the CD
      Web Page Contents
   Index