The explosion in blog popularity is due to freedom, which blogs provide in two different ways. If you can access the Internet (at school, the library, your neighbor's wireless network), you can create a blog at no cost, and (this is the important part) you are free to say whatever you want. In essence, blogs are "free" and blogs are "free". Have you heard the phrase "free as in freedom" or maybe "free as in beer"? These two concepts really have more to do with software than blogs, but the messages they imply speak volumes about the world of web logs. Blogs are currently free in that they enable everyone to communicate with no restrictions (as in "freedom"). They also are free as in no-cost soapbox evangelism (like "free beer"). Both freedoms have shaken media to the core within the last five years by changing the rules on how people around the world receive their news. Do you have something on your mind you need to tell the world? Have you witnessed or been subjected to an injustice that needs exposure? Today's web logs are currently the most "free" communication medium available to the world's Internet audience. And if you can access a computer, they're also free of cost! This chapter explains how blogs can shape or reshape politics, public thought, your government, and even the competition (otherwise known as the media). If you have any doubts about how blogs really can make a difference or are skeptical of their reach, read on, and you'll soon see blogs' capabilities.
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