2.3 Pervasive solution business strategies

The following table shows a list of Business drivers and strategies to execute the initiatives.

Table 2-1: Strategic goals and initiatives
Business drivers	Strategy	Initiatives
Grow the data-subscriber customer base. Increase the number and length of subscriber content sessions.	Customer strategy	Strengthen content-partnering programs. Invest in user interface design.
Gain revenue by providing value-added service to partners . Increase the availability of content.	Content provider strategy	Develop solutions to help partners make money. Increase the percentage of revenue shared with partners or agree to higher licensing fees. Adopt an open -access content policy. Increase the number of content provider relationships
Adopt new technologies and services that create value. Learn more about customer needs.	Technology strategy	Adopt open standard, interoperable platforms. Increase R&D investment in experimental technologies. Invest in resources for capturing customer metrics. Develop a preliminary CRM strategy.
Increase the number and quality of relationships with key vendors and service providers. Make it easy to create unique value by leveraging the partners in the ecosystem.	Network strategy	Develop tightly integrated products and services. Standardize middleware, security platform and management solutions among the partners in the ecosystem.

Business drivers for implementing a pervasive solution are as follows .

Mobile portal customer strategy for the wireless carrier includes providing open access and open availability, improving user-interface and customer-experience design, and offering services that are convenient and easy to use.
Content provider strategy determines not only what content and applications will be made available to end users, but how content and application contributors will be compensated and how brands will be represented.
Although wireless businesses tend to be technologically savvy, a wireless company must also be able to discover and assess the impact of global trends, both in technology and urban culture.

Network strategy is the way that a wireless carrier creates the business partnerships and seamless interworking between partners in the mobile portal to create value for end users.