The Only Real Measurement - Results

The Only Real Measurement – Results

Agencies and clients have tried forever to measure what constitutes a successful campaign and have tried in many different ways. They are still doing it today. Some attempt to measure success by the recognition they receive, some by rewards, others by client satisfaction.

In reality, though, the only real measure is in results. We are hired to achieve results for our clients. Results can be measured in different ways – market share, sales, or recall. Without this type of measurement, how could you possibly determine success? Still, work is produced every day that isn’t measured, and the opportunity to make that work better by meaningful measurement goes by the wayside.

A common question is: How do you produce the best results? There is no single best answer, because situations are unique and demand unique solutions, but there are some tried and true practices that can help you build a platform of service for any client. You’ll be able to respond to almost any marketing challenge by establishing the client’s brand, defending it, delivering the message effectively, then staying flexible enough to change and grow as circumstances dictate.