Publicity Was Used to Help Spread the Word

During the introduction of Leggs, a traveling spokeswoman was used to discuss the Leggs product and program with the media. The publicity program entailed personal appearances on television and radio plus selected interviews with key newspapers in each area. The introductory publicity program also included a contest for the most creative and/or humorous secondary use of the Leggs egg, with the winners and winning ideas publicized in the local media.