Pricing Represented a Good Deal for Consumers and Retailers


Pricing Represented a Good Deal for Consumers and Retailers

Pricing was a very important part of the original marketing mix. The original price points represented a good deal for the consumer. These prices were in the average price range for supermarkets and drugstores, making Leggs an excellent price/value product compared to the variable-quality hosiery products offered in these stores. Consignment terms were offered to retailers, and this was felt to be a critical factor in obtaining broad-scale distribution.




Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

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