Off-Shelf Displays Would Highlight EZ Change


It was decided that corrugated off-shelf displays would be used to facilitate rapid distribution of EZ Change during the initial launch of the product. There would be several versions of these displays, including a counter display and a wing rack. These displays would also help the company communicate with consumers by highlighting the new hearing aid battery solution at the point of purchase. Each preloaded display would provide brochures to help educate the consumer on how this innovate new product works. In many cases a one-dollar in-store coupon would be included during the initial product launch. It was envisioned that many retailers would use these displays until they were able to put EZ Change into their normal plan-o-gram.

Many of the larger retailers have a full battery section, and they locate hearing aid batteries in these sections as well as in the pharmacy. They often have a separate display in the pharmacy department just for hearing aid batteries. Counter displays of hearing aid batteries in the pharmacy department are often permanent, and it was felt that the EZ Change counter displays would become permanent in some of these stores. Hearing aid batteries tend to get lost in an in-line section; therefore, the ideal situation would be a permanent EZ Change counter display.




Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

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