A Very Simple Incremental Product Line


A total of only four products were included in the EZ Change product line. In the hearing aid battery market, there are four battery sizes that account for 100 percent of the sales. EZ Change included one product, or stockkeeping unit (SKU), for each of these sizes. For each of the three smaller hearing aid batteries, Energizer provided an eight-pack, and then it provided a six-pack for the largest size .

It was decided that the old Energizer hearing aid battery product line would not be discontinued. Prior to EZ Change, Energizer had had a line of hearing aid batteries in the traditional spin-pack packaging. There were a total of eleven different items (SKUs), including four-packs, eight-packs, and twelve-packs. The market research indicated that EZ Change would appeal to over 50 percent of the marketplace , but it would not appeal to everybody. Because of this, there was still going to be a need for hearing aid batteries in traditional spin packs .




Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
Powerhouse Marketing Plans(c) 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge [... ]aigns
ISBN: 735621675
EAN: N/A
Year: 2006
Pages: 172

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