A
A. C. Nielsen & Co., 2728, 3031, 33, 37, 138
Accola Shoe Corporation (sample marketing plan), 285301
advertising copy strategy, 12
for Energizer EZ Change hearing aid batteries, 2425, 35
for Jumbo-Koter by Wooster Brush, 4950, 5556
for Leggshosiery, 8889, 101
for Philips long-life lightbulbs, 7273, 79
in sample marketing plans, 142, 163, 221, 230231, 254, 294295
for Treo device, 127128, 133
for Zicam cold remedy nasal gel, 110111, 117
advertising media strategy, 12
for Energizer EZ Change hearing aid batteries, 2526, 3031, 32, 36
for Jumbo-Koter by Wooster Brush, 50, 56
for Leggshosiery, 89, 101
for Philips long-life lightbulbs, 7273, 79
in sample marketing plans, 142, 163164, 195196, 221, 231, 254, 295, 319
for Treo device, 127128, 133
for Zicam cold remedy nasal gel, 109110, 117
appendices, of marketing plan, 13