Index


A

AARP, 144
Ace Hardware, 48, 49, 51, 52, 54, 62
active retirees, 106-107
Advertising Age , 3
advisory boards , online, 193-194
Aegis Gardens retirement community, 148
Ahearn, Chris, on shopping behaviors, 52
Amazon.com, 36, 188, 195, 197
Anglo Americans, 140
Asian American women, 146-150
athletics, gender discrimination in, 11-12
AT&T, 130
authenticity, 33, 41, 47-48, 53-54



Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market
Dont Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
ISBN: 081440815X
EAN: 2147483647
Year: 2006
Pages: 96

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