Who Is Your Audience?


Now that we know what the presentation needs to say, it is time to define who needs to hear each message. The match between some audiences and some messages are obvious. In Jane's case, two of the audiences are fairly obvious from the project description:

  • The homebound people for whom the work will be done

  • The teens who will do the work

Two more main audiences can be determined by looking at the list of messages:

  • The companies who are being asked to donate funding

  • The companies who are being asked to donate equipment

Link Messages To Audiences

The next step is to determine which audience members need to hear which messages. This can be done by taking the list of messages and filling the columns indicating who needs to hear each message. For example, the four audiences would be listed in our table as the columns :

  • H for homeowners

  • T for teens

  • F for companies providing funding

  • E for companies providing equipment

After Jane's first pass at creating the table, it looked like this:

Message

H

T

F

E

How will we select places to have work done?

X

X

X

X

How will we measure program success?

X

X

X

X

How will participants be chosen ?

X

 

X

X

Who is providing the funding?

   

X

X

Where are we getting volunteers?

 

X

X

X

Who will be doing the yard work?

X

X

X

X

When will the work be done?

X

X

   

Why should the project be funded ?

   

X

X

What equipment will we need?

 

X

 

X

What training will we provide?

X

X

   

How many hours will the teens be expected to work?

 

X

   

How will the teens be assigned to projects?

 

X

   

Will the teens be supervised?

X

 

X

X

Evaluate: Did We Miss Anyone?

When Jane went through the process of defining and linking the messages and the audiences, it became apparent an entire audience and the information they needed to know had been missed.

Her hidden audience was the people who supervise the teens. So, she added a column (S for supervisor) to the table to show the supervisors and marked which messages they need to know. In addition, adding an audience may reveal messages that audience needs to hear. In Jane's case, we added two messages. The table now looks like this:

Message

H

T

F

E

S

How will we select places to have work done?

X

X

X

X

X

How will we measure program success?

X

X

X

X

X

How will participants be chosen?

X

 

X

X

X

Who is providing the funding?

   

X

X

 

Where are we getting volunteers?

 

X

X

X

X

Who will be doing the yard work?

X

X

X

X

X

When will the work be done?

X

X

   

X

Why should the project be funded?

   

X

X

 

What equipment will we need?

 

X

 

X

X

What training will we provide?

X

X

   

X

How many hours will the teens be expected to work?

 

X

     

How will the teens be assigned to projects?

 

X

   

X

Will the teens be supervised?

X

 

X

X

X

How many hours will each supervisor be expected to work?

       

X

What training will be provided for the supervisors?

       

X




Kathy Jacobs On PowerPoint
Kathy Jacobs On PowerPoint
ISBN: 972425861
EAN: N/A
Year: 2003
Pages: 166

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net