back-end ideas systems, 99, 1034
barriers, 378, 46, 68, 7784 , 106, 154, 165, 16974 , 179, 202 , 205
belief(s), 21, 105, 106, 111, 229, 2425
˜big box hardware stores, 1989
borderless world, 7, 9 , 43
bottom-up marketing focus, 2256, 227, 245
brand imagination , 11213
Branson, Richard, 102, 211
breakthroughs, 169, 170, 224, 227
broadband wireless technology, 8
business agenda, 166, 167
business as usual options, 11516
business environment see organisational environment
business growth, 101 , 118
business model life cycle, 199200
business models, 187, 195, 196201 , 211, 214, 215, 217
business purpose, 162, 166, 167
business rejuvenation, 187, 190 , 215
business reputation, 238, 239, 240
business-to-business (B2B) sector, 9 , 156
business-to-consumer (B2C) sector, 9