Index_M

M

machine thinking, 42, 43 , 44, 52, 54, 556

management capability, 176

management team, 172, 178, 181

market immersion, 229, 2367 , 241

market intelligence, 146, 203

market leaders , 137, 146

market mavenism, 239

market research, 137, 226, 235

market segmentation, 226, 227, 236

market share, 189, 196, 197, 204

marketing, 137, 138, 177, 179, 224, 225, 226, 227, 238

marketing, street level, 22148

marketing activities, 22932

marketing intelligence, 229, 232, 233 , 235, 236

marketing orientation, 226, 22836

marketing philosophy, 229, 2323 , 246

marketing research, 229, 235

Maslows hierarchy of needs, 143

mass customisation, 5, 7

mass production, 5, 7, 24

McDonalds, 101, 102

McLaughlin, Neil, 228

˜me too activities/ideas, 53, 104

medium- size business, 66, 15183 , 189

memory, 23

memos, 139

mental kaleidoscope, 22

mental microscope, 22

mental models, 3842 , 46, 49, 57

mental periscope, 22

mental perspectives, 14

mental silo, 20

mental telescope , 22

mentoring, 856 , 92

mergers, 4, 157

Microsoft, 134, 207, 215

mindset change, 26, 27

mindsets , 1213 , 1415 , 100, 1057 , 119, 128, 154, 176

monopoly profit, 2023

motivation, 23, 25, 6970 , 78, 127, 128, 136, 1378, 143, 210

multidimensional thinking, 1517

multimedia communications, 7, 8 , 10

Mushroom, 243