Final ThoughtsYou can never give the printer too much information! No other industry has undergone such a massive technological manufacturing transformation in the last 20 years as the print service industry. With more and more capital investment in equipment, modern workflows, commodity pricing, and extreme turnaround times, not to mention new challenges as geography purchasing becomes far less important, your print provider needs you, their partner, to provide as much information as possible so that your job succeeds in their workflow. As digital becomes more prevalent, higher in quality, and less expensive, you will be faced with the question of offset versus digital. Understanding the strengths and limitations of each means you will make more effective decisions. Refer to Appendix C for a discussion of printing methodologies. When your hand-off is to a web developer, be sure you know what they need. Do they need RGB or indexed color? What file formats would they prefer? Understanding the differences between platform system palettes and understanding the various browser support, graphic file formats, and distinctions regarding transparency are imperative when giving hand-offs to with this service provider. The design of forms goes hand in hand with the capturing of data. You need to work closely with the job function responsible for capturing the data. Collaborating with this job function will help you develop a form that will capture the correct data that can be reused in many a campaign.
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