Index_B

B

Bank of America, 4, 4041, 61

Cathy Bessant, Chief Marketing Officer, 40

Barclays, 5960, 103

Matt Barrett, CEO, 5960

Barlow, Dr. Carolee, 126

Barrett, Matt, 5960

Basle II accord, 103

BCP Telecommunications, 114115

Belgacom, 27

Bessant, Cathy, 40

Bethune, Gordon, 31, 48

Boushy, John, 26

branding, 5, 86, 105

British Airways, 2324, 49

Paul Coby, CIO, 49

Rod Eddington, CEO, 2324

business rules, 2, 19, 64, 74, 77, 103

business-to-business (B2B), 89