What Works


  • Communication with customers through direct mail and email

  • Capturing email names with permission to use them

  • Creating Web sites where customers and fans can register their support of artists and products

  • Online focus groups

  • Real-time reports on the results of email communications

  • Getting customers to fill out personal profiles online

  • Personalizing emails and Web sites

  • Testing emails on small groups to get the right email address and subject




The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226

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