Chapter 6: The Power of Communications


Overview

Any communication, irrespective of whether or not there is a promotional offer, will increase visits.

Judd Goldfeder, The Customer Connection

Customer communications work. They get people to come back, improve cross sales, and result in upgrades and higher retention rates. And now, because of the Internet, their cost is at an all-time low. To see how communications work, let’s look at a few examples.




The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226

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