What Works


  • Business-to-business Web transactions.

  • Using the Web as an ordering site to support paper catalogs.

  • Using the Web to sell spare parts and replacements for products sold in retail stores.

  • Using the Web as a dealer locator.

  • Using the Web to capture information about customers that can be used to create emails that will drive those customers to your site to make a purchase.

  • Providing free information and pictures on your Web site to save the time of customer service reps.

  • Using the Web to replace customer service time.

  • Distributing certificates through the Web.

  • Registering customers on the Web.




The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226

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