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Introduction to Database Marketing
Figure I-1: What Works and What Doesn’t Work
Chapter 1: How Database Marketing Works
Figure 1-1: Profits by Customer Segment
Figure 1-2: Operational and Marketing Databases
Chapter 2: The Mirage of CRM
Figure 2-1: Reichheld 5 Percent Retention Gains
Source:
Frederick Reichheld,
The Loyalty Effect
(Boston: Harvard Business School Press, 1996), p. 36.
Chapter 3: Selling on the Web
Figure 3-1: Use of Web Certificates
Figure 3-2: Finding a Dealer
Chapter 4: Computing Lifetime Value
Figure 4-1: Gain in Retention Rate
Chapter 5: The Value of a Name
Figure 5-1: Viral Marketing
Figure 5-2: Viral Email Dispatch
Chapter 6: The Power of Communications
Figure 6-1: RFM Break-Even Chart
Figure 6-2: Lucinda Williams Landing Page
Figure 6-3: Focus Group Page
Figure 6-4: Reward for Survey
Figure 6-5: Survey
Figure 6-6: Concert Tickets Email
Figure 6-7: Online Campaign Reports
Figure 6-8: Email Sample 1
Figure 6-9: Email Sample 2
Figure 6-10: Email Sample 3
Figure 6-11: Web Site for Designing Your Web Address
Figure 6-12: Text of Valentine’s Day Email
Chapter 7: Customer Response
Figure 7-1: Sample Microsite
Figure 7-2: Customer Service Link through the Web
Chapter 8: Marketing to Customer Segments
Figure 8-1: iDine
Figure 8-2: Currently Registered HV Customers by Start Date and Program Area
Figure 8-3: Sales Rates for the House List Calendar Mailing
Chapter 9: Helping Business Customers to Become Profitable
Figure 9-1: Dun & Bradstreet Data
Figure 9-2: BenefitMall Web Site
Figure 9-3: Postcard Direct
Figure 9-4: Order Form for Postcard Direct
Figure 9-5: Postcard Order Details
Figure 9-6: Vendor-Managed Inventory
Chapter 10: Customer Management
Figure 10-1: iMarket Prospect Segmentation System
Figure 10-2: Team Performance in Conversion to Multibuyers
Figure 10-3: Club Performance in Conversion to Multibuyers
Chapter 11: Letting Them Come behind the Counter
Figure 11-1: Profitability
Figure 11-2: Elimination of the CSR. (
a
) Current system. (
b
) New system.
Figure 11-3: One-Click Ordering
Figure 11-4: The Boeing Global Airline Inventory Network
Chapter 12: Can Database Marketing Work for Catalogers?
Figure 12-1: Lands’ End Live. Lands’ End, Inc. Used with permission.
Figure 12-2: My Virtual Model. Lands’ End, Inc. Used with permission.
Figure 12-3: My Personal Shopper. Lands’ End, Inc. Used with permission.
Chapter 14: Profile Marketing
Figure 14-1: Profile by Age Range
Figure 14-2: Actual Age Range of Customers
Figure 14-3: Income Ranges
Figure 14-4: Profile by Gender
Figure 14-5: Disney Survey
Figure 14-6: Macy’s Survey
Figure 14-7: Reasons to Fill Out the Macy’s Survey
Figure 14-8:
New York Times
Survey
Figure 14-9: Web Quiz
Figure 14-10: Results of the Quiz
Figure 14-11: The Fix for Your Problems
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The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226
Authors:
Arthur Middleton Hughes
BUY ON AMAZON
Introducing Microsoft Office InfoPath 2003 (Bpg-Other)
Presenting InfoPath 2003 SP-1
Understanding Form Technologies
Laying Out Forms
Setting Form Template and Digital Signing Options
Connecting Forms to Databases
Cisco IOS in a Nutshell (In a Nutshell (OReilly))
Loading Image Files Through the Network
Cisco Discovery Protocol
Common Configuration Items
IOS on Switches
A.3. IPv6
PostgreSQL(c) The comprehensive guide to building, programming, and administering PostgreSQL databases
Boolean (Logical) Values
The ARC Buffer Manager
Client 3Processing SQL Commands
Client 2Query Processing
Prerequisites
Competency-Based Human Resource Management
An Overview of Competency-Based HR Management Practices
Competency-Based Employee Recruitment and Selection
Competency-Based HR Management The Next Steps
Appendix A Frequently Asked Questions About Competency-Based HR Management
Appendix D Employee Development and Succession Management
After Effects and Photoshop: Animation and Production Effects for DV and Film, Second Edition
Cause and Effect
Rotoscoping Techniques with Photoshop
Matte and Keying Plug-ins
Static Matte Painting in Photoshop
Scale and Speed
Visual Studio Tools for Office(c) Using C# with Excel, Word, Outlook, and InfoPath
Working with the Worksheet Object
Introduction to the Word Object Model
The Windows Forms Control Hosting Architecture
Adding Controls at Runtime
Code Access Security in .NET
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