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1. | In the CSC business-to-business case, how were the top 10 prospects for each agent selected?
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2. | Which of the following is not typically part of D&B business-to-business data?
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3. | Which of the following was not a feature of the BenefitMall case study?
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4. | In the Isuzu case study, what percentage of dealers logged on to the site and ordered postcards?
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5. | Which of the following is not a benefit of vendor-managed inventory?
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6. | In the Radisson Hotels case, what did the “hurdle” mean?
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7. | In the Isuzu Postcard Direct program, what was the best way for agents to order the postcards?
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8. | What was the advantage to National Semiconductor of the FedEx arrangement?
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9. | Who owns “forward-deployed” products?
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10. | Why is the discount rate in year 1 of a business-to-business LTV table seldom equal to 1?
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Answers
1. | (b) Existing customers were modeled. |
2. | (c) Prizm cluster codes |
3. | (c) SIC analysis |
4. | (e) 50 percent |
5. | (a) Vendors do the selling for their customers. |
6. | (d) A rate calculated using the agent’s previous sales |
7. | (a) The Web |
8. | (e) All of the above |
9. | (a) The supplier |
10. | (c) Business customers usually pay long after shipment. |
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