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One-click ordering
Personalization of the Web site with cookies
Cross sales accompanied by personalization and collaborative filtering
Using the Web site to capture customer profiles, email names, and preferences
Saving order fulfillment costs through increased use of the Web
Email communications to drive traffic to the catalog and the Web
Using customer-created profiles to capture email names and demographic information
Using profiles to create personalized communications and Web sites
Using control groups to measure the response to customer communications
Online focus groups using captured customer email names
Measuring multibuyer performance and using it to drive marketing strategy
Live customer service on a catalog Web site
Virtual models created by the customer
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