What Works


  • One-click ordering

  • Personalization of the Web site with cookies

  • Cross sales accompanied by personalization and collaborative filtering

  • Using the Web site to capture customer profiles, email names, and preferences

  • Saving order fulfillment costs through increased use of the Web

  • Email communications to drive traffic to the catalog and the Web

  • Using customer-created profiles to capture email names and demographic information

  • Using profiles to create personalized communications and Web sites

  • Using control groups to measure the response to customer communications

  • Online focus groups using captured customer email names

  • Measuring multibuyer performance and using it to drive marketing strategy

  • Live customer service on a catalog Web site

  • Virtual models created by the customer




The Customer Loyalty Solution. What Works (and What Doesn't in Customer Loyalty Programs)
The Customer Loyalty Solution : What Works (and What Doesnt) in Customer Loyalty Programs
ISBN: 0071363661
EAN: 2147483647
Year: 2002
Pages: 226

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