Advance Acclaim for The Alignment Effect "The companies that will get ahead and stay ahead in today's interconnected business environment will be those that take control of technology, not those that let technology take control of them. Business leaders who want grab the reins and steer IT in the same direction as the rest of the business must read this book." ” Charles B. Wang , Founder and Chairman of the Board, Computer Associates International, Inc "I found this book an enlightening and valuable read. The real world stories coupled with the author's interpretation of the CIO's business role today should make every business leader sit up and take notice. Everyone in a position of leadership should read this book before they set next year's IT budget." ” Phil Fasano , Senior Vice President, Global Technology Group, JPMorgan Chase and Company " The Alignment Effect paints a vivid picture of information technology's worst-kept secret: IT cannot, by itself, solve your business problem. To solve your problem, any new technology must be carefully aligned with your business objectives and processes. Otherwise, save your money. Read this book if you want to ensure the success of your own technology implementation!" ” Don Peppers and Martha Rogers , Ph.D. , authors of the One to One series of books on managing individual customer relationships "Faisal Hoque demonstrates that technology is no longer just the realm of engineers and programmers. The Alignment Effect challenges 'C' level executives to drive IT value and provides them the pathway to smart, integrated business decisions." ” Randolph C. Blazer , Chairman and CEO, KPMG Consulting, Inc. "The strength and appeal of The Alignment Effect is that it provides a flexible but actionable approach that, if interpreted and applied well, can greatly increase the probability that alignment will ”over time ”occur." ” Bob Zmud , prolific author,Research Director for the Advanced Practices Council of the Society for Information Management, and Professor and Michael F. Price Chair in MIS, Michael F. Price College of Business, University of Oklahoma "The examples of business/technology alignment and misalignment speak to every reader. Rarely have horror stories been explained so clearly, and Hoque shows how to ensure alignment so that next year's horror stories don't involve your company." ” Don Tapscott , International best-selling author and Co-Founder of Digital 4Sight "Faisal Hoque's assertion that capturing the value of IT requires synchronizing business, process, and technology issues is right on. My own sense in my field of research is that many companies need to do exactly what the author describes as important." ” V. Sambamurthy , widely recognized researcher on business-IT alignment and Eli Broad Professor of Information Technology, Eli Broad College of Business, Michigan State University "Top executives have realized for years that closing the gaping distance between technology and business can provide their organization with a strong, defensible, competitive advantage. However, knowing it and executing it are very different. The Alignment Effect finally clearly lays out a process of how to do it, and do it right." ” Chuck Martin , Author, Managing for the Short Term "It occasionally happens that the producer of an innovative technology reaps rewards even if the customer fails to realize the promised benefit. It never happens that the customer reaps rewards under such circumstances. If you want to avoid being that customer, get to know BTM as defined in The Alignment Effect " ” Isaac Applbaum , Partner, Lightspeed Venture Partners | 