Business model definition, the first activity of BTM, helps to develop multiple business scenarios that describe how the project team might choose to put technology to work. Before describing this crucial activity, however, it's important both to explain what I mean by a business model and to show some of the information that's typically included in one. Then, the chapter dives into more detail about what happens during business model definition, and why some current trends are making it more important than ever before. Next, it presents some vignettes from a simulated case study to illustrate how business model definition happens in a real enterprise environment. Finally, it touches upon who should be responsible for this important first activity of BTM. |