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gain-sensitive customers, 178–179
gainsharing, 86–87, 93, 175–177, 178
GE Capital, 80
General Motors, PICOS program, 89–92
Genesi, Ralph, 13
gross profit, 154
growing customers, 208
growth
and customer's operating mix, 53–54
incremental strategy for, 85–87
selecting growth partners, 84–87, 98–101, 103–104, 105–108
guaranteed results, 175–177
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