1.3 Why Syndicate Your Content?

The advantages of using other people's feeds are obvious, but what about supplying your own? There are at least eight reasons to do so:

1. It increases traffic to your site.

2. It builds brand awareness for your site.

3. It can help with search engine rankings.

4. It helps cement relationships within a community of sites.

5. It improves the site/ user relationship.

6. With additional technologies, it allows others to give additional features to your service update-notification via instant messaging, for example.

7. It makes the Internet an altogether richer place, pushing semantic technology along.

8. It gives you a good excuse to play with some cool stuff.

There you are: social, spiritual, and mercenary reasons to provide an RSS feed for your site.