The CoRAD methodology starts with a three to six week strategic planning workshop where Cambridge helps its clients identify and prioritize the electronic commerce initiatives that will give them the highest return on investment. Cambridge examines the internal factors that could contribute to or impede the success of an e-commerce endeavor i.e., existing Internet initiatives, technical infrastructure, operational processes, organizations, and staffing. It also conducts an external assessment in which it focuses on competitors in the industry and e-commerce best practices from other industries. A strategy and a work plan are developed that include recommendations for the next phase.